Engagement and consumption behavior of eSports gamers

Purpose The purpose of this study is to present a conceptual model where consumer electronic sports (eSports) engagement (CeSE) acts predictor for gamers’ online in eSports-related products/firm either through direct contribution (purchase intention) or indirect (co-production, community engagement, word-of-mouth and recruitment). Design/methodology/approach Data from 262 eSports consumers aged 18–24 years were collected analyzed WarpPLS 8.0. Findings findings confirm that CeSE significantly influences all dimensions the consumption behaviors intention, co-production, Originality/value This provides empirical support framework developed social exchange theory theory. Besides, hierarchical component approach applied estimate composite CeSE.